Passive candidates are a massive untapped market, but how do you capture their attention?
First, put your culture in the spotlight.
Modern candidates want to work for businesses that align with their values.
Use social media to showcase the human side of your business, sharing team moments, behind-the-scenes content and what makes your workplace special.
Second, create employee evangelists.
Word of mouth remains incredibly powerful, so encourage your people to share their experiences and promote vacancies within their own networks.
Third, consider employee referral schemes, where existing staff can recommend candidates for open roles and receive a reward if their referral is hired and passes probation.
